“37 Graus (‘37 Degrees’)” - São Paulo, Brazil - Portuguese The 6 podcasts selected to be part of the Google podcasts creator program, complete with a description provided by PRX: “When it’s behind a paywall, it’s not a podcast.”
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“We support open and free access,” she said. So why partner with Google, instead of some of these other guys? Hoffman said that Google shared PRX’s views on making podcasts accessible for free. Spotify, Pandora and others have also been pushing podcasting as a way to make their streaming services more attractive, and podcasting startup Luminary debuted a high-profile line-up of exclusive podcasts earlier this year. Of course, Google isn’t the only company heavily investing in podcasting. All of this is meant to level the playing field, and ultimately contribute to an ambitious goal Google set out when it first launched its Google Podcasts platform a year ago: to double global podcast listening.
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To further scale the program, Google and PRX are also producing a series of podcasting 101 videos, which are being translated into multiple languages. may not work in other parts of the world,” she said, adding: “Podcasts will sound and be different in those areas.” “What has made podcasters successful in the U.S. That increased international focus has an impact on the accelerator, said PRX director of training Kerry Donahue.
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This time around 5 out of 6 podcasters come from outside of the U.S. and 2 teams from abroad (pictured above). The first cohort of creators to go through the program consisted of 4 podcast production teams from the U.S. “We have to move it from a hobby to something that people can be successful at,” said Hoffman. As part of the program, participants are being tasked with developing a pilot episode, produce a production plan and work on the business side. Participants also get $40,000 in funding, and participate in a one-week in-person bootcamp in Boston. The Google Podcasts creator program consists of nearly 100 hours of in-person training as well as weekly one-hour online check-ins over 20 weeks. “Many people believe that podcasting is simpler than it is,” Hoffman said. PRX has been running trainings for podcasters for years, said CEO Kerri Hoffman. To narrow that gap, Google teamed up with PRX, a public radio company that has been distributing public radio programs like “The Moth” and “This American Life,” and that has also been building technology and tools for podcasters and public radio entities alike. Google found that 3 out of 4 podcasts were being produced by men, and people of color made up for an even smaller share of podcasters.
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The application period for our 2022 accelerator is now closed.But while the whole world is listening to podcasts, there has still been an imbalance in terms of who is creating them, and who has the resources for professional productions.
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While our first accelerators were open to podcasters of all stages, GPcp 2022 seeks to help mid-career podcasters “level up” with a renewed focus on business development, audience growth, optionality, video strategies, and long-term sustainability. This rigorous program fosters collaboration among peer creators resulting in vibrant global cohorts that learn to challenge each other, give constructive feedback, and grow together. Our teams create novel solutions and workflows that inform and support their long-term sustainability goals. Using the PRX Training Teams’ signature application of design thinking principles, this intensive, multi-week accelerator helps creators refine their ideas to create meaningful projects that serve their audiences.
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Launched in 2018, the Google Podcasts creator program provides independent audio makers from around the world with the resources, skills, and creative communities that make podcast production more productive and innovative – and a little less lonely.